Nea Water wants to fight plastic pollution, focusing on single-use plastic bottles introducing in the market mineral water in aluminum cans. I was tasked to lead all the brand design and strategy, and the design of the product itself.
Brand Ethical & Sustainable
It was required to encourage the user to understand the benefit of the product, connecting the physical product to digital communication through the website and social media.
It was provided to the client with a fully responsive website and a brand guide for the social network. As a result, the site is ready to meet the current web design and CSS/JS trends, as well as best practices in backend development.